Nir eyal books5/8/2023 ![]() ![]() Some of the questions that help out here are: The investment part focuses on attaining enough input from the user whether it’s in time, money, data, or social currency so they use the product over and over again. ![]() Are users fulfilled by the reward yet left wanting more?.The variable reward part focuses on providing different and unexpected rewards to the user so they continue using the product. How can you simplify your product to make this action easier?.What is the simplest action users take in anticipation of reward?.The action part focuses on the user/customer doing the behavior/routine. What brings users to your service? (External trigger).What do users really want? What pain is your product relieving? (Internal trigger).Triggers focus on building internal and external triggers to start a routine (habit). ![]() Hooked covers a model on how to build habit-forming products. How to use the Hook model (Trigger, Action, Variable Reward, Investment) to achieve widespread attention and engagement for your product. Book Title: Hooked: How to Build Habit-Forming Products ![]()
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